CONCRETE.com is a powerful marketing tool capable of delivering precise targeting and measurable results. Studies reveal that concrete professionals are using the Web to locate and specify information about products and suppliers.
THE BENEFITS
CONCRETE.com delivers the right audience in a results-oriented website:
Targeted: CONCRETE.com provides the opportunity to market to a focused 'community' of concrete-related interest.
Actionable: CONCRETE.com permits the most direct call-to-action of any advertising medium. Only one click separates a potential customer from your products and services!
Measurable: how many prospects see your ad or act on your offer? CONCRETE.com can tell you, with detailed traffic and
"Business-to-business buyers are almost three times as likely to use specific information-based sites as general search engines (73% vs. 27%)."
--- Martin Akel &Assoc./Cahners Business Information
AD-SERVING TECHNOLOGY
CONCRETE.com uses state-of-the-art technology to fine-tune the performance of your interactive advertising. "Ad-serving technology" helps your program in several ways:
Targeting: target the best prospects by placing your ad adjacent to appropriate editorial or category content.
Reporting: ad-serving technology allows you to measure performance of your ad based on page views, total click-thru's, dates, etc.
Niche Focus: Industry and Residential Categories that attract the right community for your products and services.
Concrete Calculators: the CONCRETE.com series of online Construction Calculators, Unit Conversions, and Concrete Materials will help you estimate the amount of concrete needed for your construction job.
National Listing for Concrete Ready-Mix Companies: A great resource for national and local ready mix companies.
FREE! Concrete e-mail Program: allows you to have a mail account with yourname@CONCRETE.com. Concrete.com e-mail users return to the website to send and receive mail every day!
Name Recognition: CONCRETE.com is a URL address that anyone can remember and use when looking for concrete information and services.
Search Engine: A complete search engine is incorporated into the CONCRETE.com website, so finding the right product or company is easy and helpful.
Concrete Resource: Dr. Concrete, a Texas A&M University graduate in civil engineering, has extensive experience in the concrete industry.
"Online advertising spending will increase from $2.8 Billion in 1999 to $22 Billion by 2004."
--- Forrester Research
BEYOND THE BANNER
One of the hottest areas of Internet advertising is custom marketing programs. Tailored specifically to your needs and budget, these programs use "electronic commercials" for maximum impact. So branch out beyond the ad banner! Consider an "electronic commercial" on CONCRETE.com.
"82% of businesses use the Internet to conduct research on other companies."
--- MCI WorldCom/ Socratic Technologies
AVAILABLE Advertising OPPORTUNITIES
Concrete.com
offers two main Banner Ad locations within each web page, and two different levels of depth (number of clicks to access the web page your banner resides on). Our design allows for easy access - no more than two clicks away from any web page - so that our visitors find the information they want quickly and easily.
Logo Link: Logo Link ads deliver a graphical and highly visible marketing message to your target audience. T
his link(s) will send Concrete.com visitors to YOUR WEBSITE for maximum impact. Choose from many listed Categories available, Industry and Residential. If there is no category listed, we'll create one!
LOGO Links are an economical way to Advertise:
The Cost: Only $1000.00/category for 12 months.
Hot Links: A text link from CONCRETE.com to your WEBSITE. A great way for Concrete visitors to find your products within your website.
The Cost: Only $299.00 for 12 months.
Weather Sponsorship: the weather, an important influence in the concrete industry; displayed on the Homepage and receives top exposure
. Highest Viewed area on Concrete.com!
'Dr. Concrete' Sponsorship:
Dr. Concrete, the man with all the answers, has links on the Homepage and Dr. Concrete Page, the second highest viewed page on Concrete.com.
Click Here for a
n application!
If you're in
concrete, you should be on CONCRETE.com!
More questions about advertising?
CONTACT US AT:
advertising@concrete.com
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